Build & Launch Your MVP in 30 Days

Write problem + ICP

One paragraph each. Name 5 real people.

Outcome · Doc shared with co-founder

List assumptions

Top 5 risks ranked by lethality.

Outcome · Kill list ordered

Define core job

Single workflow that delivers value end-to-end.

Outcome · Job statement + success event

Cut scope

Delete features that don't serve the core job.

Outcome · MVP scope ≤ 1 page

Wireframe happy path

5–8 screens max. No edge cases yet.

Outcome · Clickable sketch

Pick stack defaults

Auth, DB, host, payments decision recorded.

Outcome · Stack decision log

Ship empty shell

Deploy hello-world to production URL.

Outcome · Live URL

Auth works

Sign up / login for real emails.

Outcome · You can log in on prod

Data model v1

Tables for the core entities only.

Outcome · Schema migrated

Happy path UI

Complete the job in UI without polish.

Outcome · Screen recording of flow

Activation event

Instrument one analytics event for success.

Outcome · Event fires in PostHog

Feedback channel

Email or chat where users can reach you same day.

Outcome · Channel live

Invite 5 design partners

Manual onboarding calls booked.

Outcome · 5 calls scheduled

Midpoint review

Keep / cut / kill based on partner feedback.

Outcome · Updated scope

Fix top 3 friction points

From partner sessions only.

Outcome · 3 bugs/UX fixed

Empty states + errors

No blank crashes on first run.

Outcome · QA checklist pass

Basic email loop

Welcome + one value email.

Outcome · Emails deliver

Pricing placeholder

Even if free: show future paid intent.

Outcome · Price page or modal

Landing page

Promise + CTA to product.

Outcome · Live landing

Security pass

Env secrets, auth routes, no open DB.

Outcome · Checklist signed

Soft launch

20 targeted users from network.

Outcome · 20 invites sent

Onboarding script

First-session talk track for calls.

Outcome · 1-page script

Public launch assets

Demo, screenshots, story.

Outcome · Asset folder ready

Launch in 1 community

Where ICP already is.

Outcome · Post live

Capture feedback

Log every objection.

Outcome · Feedback sheet

Fix activation leaks

Only what blocks first success.

Outcome · Activation rate up

Ask for payment or LOI

Even small money is signal.

Outcome · 3 asks made

Metrics review

Activation, retention seed, qualitative.

Outcome · 1-page report

Decide next 30 days

Pivot / persevere / kill feature set.

Outcome · Written decision

Ship v1.1

One improvement from real usage.

Outcome · Deployed