Scale From Zero to $10,000 MRR

Weeks 1–2: Pricing truth

Talk to 10 customers about ROI; set default price.

Outcome · Price live

Weeks 3–4: Activation

Time-to-value under 10 minutes.

Outcome · Activation up

Weeks 5–6: One channel

Double down on the only channel that activates.

Outcome · Channel SOP

Weeks 7–8: Retention

Fix top 2 churn reasons.

Outcome · Churn down

Weeks 9–10: Expansion

Upsell path or annual plans.

Outcome · Expansion $

Weeks 11–12: Systemize

Pipeline without founder on every call.

Outcome · Playbook hired/outsourced