FounderWise · Playbook one-pager
📈 Scale From Zero to $10,000 MRR
Pricing optimization, retention tactics, automated onboarding, and content distribution engines.
Timeframe · 90 DaysTarget · SaaS Growth6 tasks
North star
$10k MRR with non-embarrassing retention on the beachhead segment.
Kill criteria
Churn or unpaid invoices make growth mathematically impossible.
90-day arcs (weekly themes)
- 1. Weeks 1–2: Pricing truth — Talk to 10 customers about ROI; set default price.→ Price live
- 2. Weeks 3–4: Activation — Time-to-value under 10 minutes.→ Activation up
- 3. Weeks 5–6: One channel — Double down on the only channel that activates.→ Channel SOP
- 4. Weeks 7–8: Retention — Fix top 2 churn reasons.→ Churn down
- 5. Weeks 9–10: Expansion — Upsell path or annual plans.→ Expansion $
- 6. Weeks 11–12: Systemize — Pipeline without founder on every call.→ Playbook hired/outsourced